Report on visit to Holland by Luis Pinto, MA student in Art Business at Sotheby’s Institute of Art – part 2 in a series

April 21st, 2011 by

Van Abbemuseum, Eindhoven, the Netherlands

April 20, 2011

A report about a visit to various museums and arts organizations in the Netherlands by Luis Pinto, MA in Art Business student at Sotheby’s Institute of Art:

Museums in the Netherlands:

A week has passed since we arrived back from the Sotheby’s Institute MAAB programme field trip to the Netherlands. The visit provided me with the opportunity to see an abundance of museums in the country including; in Amsterdam the Hermitage, Rijksmusem, Van Gogh Museum, Stedelijk Museum and in Eindhoven the Van Abbemuseum. The major benefit of visiting all these museums (despite the opportunity to look at magnificent art) was in being able to compare them, allowing me to reflect on how each of these has their own particular structure and approach to displaying art, therefore furthering developing my understanding of the differing forms of museum narratives.

Stedelijk Museum, Amsterdam, The Netherlands

The highlights of the trip were in my opinion, hearing a talk from the director of the world-famous Van Gogh Museum ( Another was hearing from the Deputy Director of the Stedelijk Museum ( – a museum that boasts one of the world’s best collections of Post WWII American art. Of particular interest was the visit to the Van Abbemuseum (, a contemporary art museum which I had not heard of before the trip that had one of the most avant-garde approaches to museum curatorial practices that I have seen to date, in this museum we were lucky enough to have a question and answer session with the museum’s director and collection curator.

Van Gogh Museum, Amsterdam, The Netherlands

On the trip we were also informed of the changes that were happening to Dutch arts policy, having been told that public funding to the arts would be cut considerably in the Netherlands. The impact that this would have and the challenges that it would present to museums were addressed, these included issues relating to the absence of a culture of private sponsorship and philanthropy for the arts in Europe, the high sales tax and the need for the creation of a class of commercially minded museum professionals. These and other topics on the subject were discussed in panel discussions and receptions with representatives from the Government of the Netherlands and other organizations connected with Dutch arts policy namely the Mondriaan Foundation (, Sica – the Dutch Centre for International Cultural Activities ( and the Foundation for Visual Arts/Architecture and Design (, providing us with further insight into the complexities of museum funding and policy.

Rijksmuseum, Amsterdam, The Netherlands

At every point of the trip I found that the Dutch arts professionals were completely open and at ease with discussing museum policy in their country. Altogether I found that being able to visit the country in such a transitional period in its arts policy history provided me with the chance to really deepen my understanding of the mechanisms involved in the running of a museum and the impact that macro factors such as public funding and tax have.

– by Luis Pinto, New York, April 2011

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Happy New Year!

December 31st, 2010 by
Well, that’s it for 2010. More than 250 postings here, and more than 700 followers on our FB page (thank you!). A good first year, with much more to come in 2011! Among our resolutions and on our wish list is a re-design of the blog, new features such as profiles of Dutch artists, designers and architects, and lots of feedback and contributions from our readers. We hope to see you back many times, but for now wish you all the best for a creative, fruitful, happy and prosperous New Year!

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Livable Cities live webcast from Philips with Ken Livingston, Katy Hartley, Richard Florida, and others – world wide web

November 11th, 2010 by

Thursday, November 11, 2010, 11:00am EST

Philips presents Livable Cities Webcast. For more information, click here.

What do you think makes a city livable?

Good schools? Access to healthcare? Green spaces? Cultural arts? Safety?

Over 30,000 people have shared their perspectives on health and well-being – what’s yours? Tune in to the Livable Cities Webcast and hear the latest insights on the topic from a panel of internationally renowned experts.

Topics of debate will include:

Keeping my city moving
Former mayor of London, Ken Livingstone, and Director for the Philips Center for Health and Well-being, Katy Hartley, will be debating the role of both government and the individual in helping people to keep healthy. Where does ultimate responsibility lie and, when necessary, how can we motivate people to change their behaviors and ensure communities stay fit?

I am my city
Building a city into a successful brand is viewed by many as a modern ‘must-have’ and key to making a city livable. Ismael Fernández Mejía, Urban Planner, and Richard Florida, Urban Theorist, will debate how a cities’ residents can define its evolution as a brand, and the associated benefits of such a transformation.

Generations of my city
With older generations increasingly seeking to take advantage of the benefits only a city can provide, what impact is this having on our cityscapes? Everette Dennis, Educator and Institution Builder, Sir Ken Robinson, Innovation and Creativity Expert, and Katy Hartley, debate the role innovation and technology can play in addressing the needs of older people, and how they’re transforming the community dynamic.

Join the web cast here.

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Early Bird sign-up available for Design for Conversion conference in New York City

October 7th, 2010 by

Deadline for early-bird sign-up: October 8, 2010
Design for Conversion conference: November 18, 2010

Helping experienced digital designers and creative marketing professionals use the science of persuasion to create designs that move people to action is the goal of the 5th annual Design for Conversion Conference, scheduled for New York City on Nov. 18, 2010.

The conference, which will take place at the Galapagos Art Center in Brooklyn, will feature an interactive format led by an international panel of experts who are leading the way in advancing the science of persuasive design.

Unlike typical conferences where the speakers do all the work, the Design for Conversion Conference brings together online marketing and design professionals from around the world to work together on real business issues and case studies. Participants will learn through hands-on interaction and work in groups to develop creative solutions that take design to a whole new level. The cooperation of diverse creative professionals makes the event truly one of a kind.

"Marketers need to rely on more than just their intuition and the information on their spreadsheets to understand their market," said Arjan Haring, a founding member of the Design for Conversion organization. "Decisions to buy are not made based on a single thought process every time. There is a science to how different people are persuaded to take action, and tapping into that knowledge and those techniques is a key piece of Design for Conversion," he continued.

Helping design professionals, SEO experts, digital artists, and others in the design field understand and apply aspects of psychology, human behavior, and persuasion to the development of websites and other marketing materials to move people to action is the goal of the New York conference.

Attendees will have the chance to learn from experts on topics such as Persuasive Technology, Experience Design and Evidence Based Marketing. Case studies will be presented complete with statistical background and target market information.

"Understanding how to bring dimensions of cognitive psychology into design for more successful consumer response is one outcome we hope participants will take away from this year’s event," Haring says.

Design for Conversion organizers are offering a free seat at the conference to the individual who provides the best reason "why" he or she wants to attend the Design for Conversion conference in New York. Use Twitter @dfcworld and the hashtag "dfcnyc" to "Tweet for a Seat." The person with the best tweet will win a free registration (valued at $399). The prize will be awarded on Monday, Oct. 11, 2010.

The Galapagos Art Space was chosen for the event because of its unique design and the inspiration it will bring to attendees who participate in the interactive conference. The program itself will be led by an international panel of experts who are advancing the science of persuasive design through research and application.

Speakers and team captains who are confirmed for this year’s Design for Conversion event include Stanford Persuasive Technology Lab’s director BJ Fogg, London Business School assistant professor of Marketing Dan Goldstein, George Mason University Associate Professor of Psychology Todd Kashdan, and Rory Sutherland, Vice Chairman of the Ogilvy Group-UK.

Registration for the event is now open online at Early bird pricing is available until October 8 for $399.

About Design for Conversion
Design for Conversion is a highly interactive conference aiming to collectively deepen knowledge of Persuasive Technology, Experience Design and Evidence Based Marketing, and how these disciplines can learn from one another. With heavy doses of design thinking, cognitive psychology and statistical knowledge Design for Conversion is very serious in taking up a worldwide conversion challenge.

Amsterdam-based Design for Conversion team
- Jay de Groot (Management)
- Arjan Haring (Initiator and Management)
- Mona Patel (co-Program Manager)
- Evert Stobbe (co-Program Manager)
- Frank Overbeek (Team Captains)
- Lotte Zwijnenburg (Case Development)

For more information, media inquiries or interviews
April D Klazema

Klazema Communications

Tel: 203.559.4997

Email: April AT Klazema DOT com

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Story of the Netherlands talk show evening by Claudia Doms and Eva Pel at Witzenhausen Gallery – New York City

October 7th, 2010 by

October 7, 2010, 7pm

Five Dutch professionals living in New York will talk with writer Arnon Grunberg about their life abroad and their experience with identity and nationality. Invited talk show guests are fashion designer Pascale Gatzen, fashion hair stylist Christiaan Houtenbos, ABN AMRO Head USA Boris Kwantes, journalist and writer Heleen Mees, and journalist Michiel Vos.

The event is a reaction to the NY400 celebrations in New York in 2009 and the recent political developments in The Netherlands. It will support the idea that identity and tradition are not limited to physical borders and that in these days we have to search for positive thoughts with collective power.

The conversations will take place in front of a live audience and will be video recorded. An edited version of the talk show will be made public on the project’s website on October 20, 2010. Update: now online. Click here.

‘The Story of the Netherlands’ is a project by graphic designer Claudia Doms and artist Eva Pel.

Admission $10. For ticket reservation:

Witzenhausen Gallery
547 West 27th Street, Suite 530

New York, NY 10001
Tel.: 212-239-1124

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Els Teunissen lecture at Museum of Fine Arts – Boston, MA

April 24th, 2010 by

April 25, 2010
10:30am – 12:00pm

Floral Demonstration and Lecture: Els Teunissen “Flowers in our life”

Renowned Dutch designer Els Teunissen, president of Floral Productions in Des Moines, Iowa, wows audiences all around the world. She has made floral decorations for the Dutch Royal Family, the United Nations, and the 61st Academy Awards Ceremony. Her special talents were used to create arrangements for the Emir of Kuwait’s palace, for the Dutch Embassy in Washington DC, and the Philadelphia Flower Show. Her distinctive work has been honored around the world. They heralded her work with a special exhibit in Hanoi, Vietnam, in 1996. In the world of international flower design, she is known as "the designer’s designer."

Museum of Fine Arts, Boston
Remis Auditorium
Avenue of the Arts
465 Huntington Avenue
Boston, Massachusetts 02115
Tel.: 617-267-9300

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2009 MoMA audience numbers in via Arts News Paper – New York City

April 7th, 2010 by

April 7, 2010

We just received The Arts News Paper, and were amazed by the following numbers for shows at MoMA last year:

Van Gogh and the Colours of the Night, September 21, 2008 – January 5, 2009: 436,343 visitors;

Marlene Dumas, December 14, 2008 – February 16, 2009: 266,821 visitors;

Aernout Mik, May 6 – July 27, 2009: 323,132 visitors;

In and Out of Amsterdam, July 19 – October 5, 2009: 261.869 visitors.

That totals close to 1,3 million visitors. Well done to MoMA! The exhibitions were fantastic, and we’re glad to see that many others came as well.

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Just Be. In Holland. New campaign by the Netherlands Board of Tourism and Conventions – New York City

February 4th, 2010 by

February 4, 2010

Today The Netherlands Board of Tourism and Conventions teams up with KLM Royal Dutch Airlines to launch its new marketing campaign, "Just be. In Holland." showcasing the cultural, classic and contemporary aspects of Holland with a spectacular series of events.

New York City’s S subway shuttle line (running between Grand Central and Times Square) will be wrapped inside and out during the month of February with typical scenes of Holland and common Dutch phrases – giving New Yorkers a chance to be transported to Holland without leaving town! Street teams at the Grand Central and Times Square stations will distribute Holland-themed giveaways each week.

In addition, each week in February visitors to can enter to win a different prize from a selection that reflects Holland’s unique style and culture.

In order to enter, simply correctly answer a Holland-themed question to be eligible to win amazing prizes (see images above) that include:

  • A monthly delivery of fresh tulips for a year
  • An exclusive Gassan 121 diamond made in Amsterdam
  • A quintessentially Dutch bicycle
  • An iconic piece of Dutch design furniture

Last but not least, all throughout the month of February, you can upload your most creative photo entry portraying how you might "Just be. In Holland." The most unique entry will win two round trip, KLM business class tickets to Amsterdam! Check out the examples in the photo gallery on the site and just be inspired to create your own entry.
Be sure to check to check out this new campaign.

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